NEW YORK – Singapore homegrown fashion label Stolen has just participated in TMRW, a showcase featuring fresh fashion talent from around the world. The event was held over three days from September 17 to 19, 2013, at the Javits Centre in New York, as part of New York Fashion Week Spring Summer 2014.
“It was very good”, Stolen’s founder and designer, Elyn Wong, replied with enthusiasm when asked how the event has been for the brand during its three-day run. An indication that the showcase was a success for the designer in terms of getting interest from buyers in The Big Apple.
Despite the long travel time and hectic schedule since she had arrived, Elyn was very eager and spirited when introducing herself and discussing the bits and bobs about the brand. Taking into consideration that this interview was done during the last minutes of the event, her enthusiasm was refreshing.
ELYN WONG, DESIGNER
A former creative group head of advertising firm Ogilvy & Mather, Elyn started Stolen in 2007 as an outlet for her personal creativity by designing a small range of clothes to be sold at her friends’ stores. The name Stolen was decided after she thought about Mahatma Gandhi’s philosophical teaching of keeping possessions at the minimum.
This discipline is reflected in the brand’s aesthetic – minimalism. While working for the firm, Elyn continuously developed the label. After seven years of juggling her regular work and her creative passion, she decided to commit full time to Stolen.
Not restricted by formal training in fashion design, Elyn would come to conceptualise an approach to design as she describes as “out of the box”. Her creativity plus a fascination with architecture would combine in her clothes.
Elyn, who works with drafters and sewers to materialise her ideas, sources her fabrics from her hometown and different countries including Korea, Hong Kong and Japan. Keeping to the brand’s aesthetic, the garments produced are simple, wearable and elegant.
Interesting details are added such as an exposed back, a signature that has been associated with the label. Elyn also shared that she does not follow trends, thus hoping making her clothes timeless.
STOLEN SPRING SUMMER 2014
For Stolen’s Spring Summer 2014 collection which was showcased in New York, the designer was inspired by the simplicity of paper and how it can be structured by folding, creasing and layering. Colour palettes were muted and neutral. In this collection, she also introduced bralettes which are a complement to the clothes.
Elyn will be in The Big Apple until October 3, 2013m to work on a project called Stolen LOVES NEW YORK, where she will be collaborating with other creatives featuring New Yorkers wearing her designs. This is part of the debut of her collection in the city.
When asked what is her vision is for Stolen, Elyn indicated she would like to push the brand as a product of art and fashion, and to demonstrate to Singapore’s fashion industry that this initiative can be achieved. Exciting collaborations with various artists entitled Stolen ALLIANCE will be coming soon. Elyn is also preparing for a fashion show in 2014.
Aside from stores in Singapore, Stolen is also stocked in Hong Kong, Malaysia, Vietnam and China. The brand has also showcased previously at Tranoi trade show in Paris. To shop Stolen, go to nana & bird, 79 Chay Yan Street #01-02, Tel: 9117 0430; Konzepp Singapore, 129 Tyrwhitt Road; Twentytwenty9, #02-35 Cluny Court, 501 Bukit Timah Road, Tel: 6466 1986; Temporium, 72-74 Dunlop Street, Tel: 6438 0363; W Hotel Singapore, 21 Ocean Way, Tel: 6808 7288; Society of Black Sheep, The Shoppes At Marina Bay Sands #B1-64, Tel: +65 6688 7223 and Hide&Seek, 71 Bussorah Street, Tel: 6222 2825. For more information about Stolen, go to www.stolenstolen.com; you can follow the brand on Facebook at www.facebook.com/stolenstolen and on Instagram at @stolenstolen. All images also by Onin Lorente; to see more from Onin, check out his photography at his blog Style Anywhere.