Remember how Hollywood actor Harrison Ford donned a pair of Wrangler denims at his wedding last June? It’s a sight that encapsulates the star’s tough guy image and this denim brand’s rugged appeal.

While a groom in jeans may be the last scene that most brides will wish to see, Wrangler’s designs provide chic alternatives to the typical casual jeans; perfect for casual and stylish daily wear. With its 635 square feet flagship store now open at ION Orchard, you’ve now more designer denim options to choose from. 

Wrangler at ION Orchard, Singapore

Wrangler opens its flagship store in Singapore at ION Orchard

Established in 1904, the originally American denim label is now manufactured with high quality denim in Europe, China and the United States of America.

Even so, the brand does keep to its cowboy roots and rich heritage with seven distinctive features on its jeans: a Rodeo watch pocket, seven belt loops, leather patch, the rope logo, the ‘Crows Foot’ W Stitch, downward seaming, a fully felled outer seam and the classic flat jean rivets on the back pockets.

Closeup of Wrangler jean rack at ION Orchard Wrangler jeans at ION Orchard flagship store

Pictured above: The seven belt loops and the ‘Crows Foot’ W Stitch featured on every pair of Wrangler jeans

Wrangler’s quirky denim designs include its fully reversible jeans for women; this unique pair of denims has the same chic washed out denim shade inside and out.

Looking for a more distinctive jean design? Wrangler’s ‘color weft denim evolution’ is one option; roll up the hems of your jeans to display the weft colour, which gradually changes from indigo to red over time. Or hark back to true cowboy denim style with the label’s premium Blue Bell denim range ($499 to $599) for men.

Wrangler Campaign shot for Fall/Winter 2011 Wrangler: Colour weft denim evolution 

Wrangler’s Fall/Winter 2011 collection and its ‘colour weft denim evolution’ jeans

Be inspired by the brand’s bold and laid-back vibes; it’s a great way to expand your jean collection or to revamp a lazy boyfriend’s wardrobe, without compromising on the comfort factor.

Wrangler’s denim jeans are priced between $99 to $299; denim bottoms for women range between $99 to $159. Prices for shirts, t-shirts, knitwear and accessories start at $49. Wrangler is located at ION Orchard B2-50, Tel: 6636 7738.