Feminine, chic and sexy – three words that epitomise French lingerie brand Etam. Merging style with function comes easy to Europe’s number one lingerie label. Etam started out in 1916 making corsets; today, almost a century of know-how is behind the construction of every single piece of intimate wear.
Besides understanding a woman’s need for comfort, Etam also understands the whims and fancies of the female mind. She can be bashful one day and the next, daring to bare. That’s why this Valentine’s Day, Etam brings to its racks pretty underthings in its signature French style to suit every girl’s personality.