Feminine, chic and sexy – three words that epitomise French lingerie brand Etam. Merging style with function comes easy to Europe’s number one lingerie label. Etam started out in 1916 making corsets; today, almost a century of know-how is behind the construction of every single piece of intimate wear.
Besides understanding a woman’s need for comfort, Etam also understands the whims and fancies of the female mind. She can be bashful one day and the next, daring to bare. That’s why this Valentine’s Day, Etam brings to its racks pretty underthings in its signature French style to suit every girl’s personality.


You are sweetness personified. The delicate floral lace details of the Guimauve bra and brief set reflects your sweet nature while the playful polka dotted Love Me bralet and brief set play off your preference for girlie touches. Pretty bows are your favourite accent so you will love the Confetti shorts and Neon nightdress that are perfect for lounging around at home.


The vixen who knows exactly how to keep them guessing – that’s you to a T. You pair bodysuits like the Diva and the Bella with skinny jeans and pencil suits to show off your best asset – confidence. Lace can be sensual, just look at the provocative Dita bra and brief set. Plus, you know never to underestimate the allure of a garter belt – the Neroli set is one of your lingerie essentials.


You are the master of mixing and matching, right down to your lingerie. Mixing prints and clashing colours? No problem! Cute Lovely Dot knickers go perfectly with the naturally cleavage boosting Idylle bra and animal-print Wild Pantalon pajama bottoms pair easily with the comfy Anny camisole. You are also on the forefront of fashion trends – the Nomade shorts and Fashionista bra and brief set embody the biggest trends of Spring Summer 2014, floral prints and pastels.


From now until February 16, 2014, buy any two Etam bras to get a panty free! Plus, you will also score a 20 percent discount when you buy two or more pieces of Etam nightwear. herworldPLUS readers, quote “HWP Vday” at the Etam counter to receive a $10 voucher.

Shop for these lovely Etam lingerie pieces at #01-31/32, Wisma Atria and #02-08, Raffles City.