Images: Victor York

Jeans are probably the Mondays of my sartorial life. It’s so difficult to find a pair of jeans with that fits me perfectly. I like my jeans washed with a bit of stretch, a waistline that sits just above my belly button, a cut that snug through my legs and bum with the hem ending right at my ankles. 

I know it’s a lot to ask, which is why denim shopping is so terribly painful. If only there was a way to avoid the pulling up, squeezing in, and yanking off to find the right pair to park my butt in…

While there are many bespoke jeans services available online which claim to help picky shoppers like me in my denim pursuits, I have never been totally convinced. I need to be able to see, touch and most importantly, try them on to ensure that I like how I look in it.

So imagine my delight when I discovered that Victor York — a Singapore-based tailor who specialises in bespoke suits — is now offering the same type of bespoke service for denim. 

Image: Victor York

They’ve recently partnered with Jeanuine jeans, a bespoke French denim label that allows you to completely customise your jeans, exactly the way you want it.

You have the autonomy over every single aspect of the jeans; from the fit, the type of wash, right down to the rivets and thread colours. There are over 20 customisable options available. 

Prices for these jeans start from $300 for washed denim and $350 for premium Japanese raw selvedge denim. 

You can even get hot pink stitching and your initials embriodered on your jeans.

Watch the video as Kenneth, the marketing manager of Victor York, takes you through the customisation process: 

Victor York is located at 40b Boat Quay, Singapore 049829. For more information, go to