Alexander McQueen’s latest partnership with Vestiaire Collective is proof that luxury fashion consumption can be circular. The buy-back initiative also marks the launch of the e-retailer’s ‘Brand Approved’ programme, and fortifies the Alexander McQueen’s commitment towards sustainability.
The accrual process of this new project is simple, yet effective. Selected clients will be contacted by Alexander McQueen’s representatives to suss out their interest in selling preloved pieces. The eligibility of which will be then assessed by a salesperson, before authenticating it with the British label.
Once all criteria have been met, Vestiaire Collective will process the pieces for sale and issue the seller with a credit note that can be used to purchase new items from Alexander McQueen’s latest collection. The secondhand clothing will also sport an external NFC tag, that will enable prospective buyers to access information authenticating them.
“AlexanderMcQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models. We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its ‘Brand Approved’ programme and to give beautifully crafted pieces a new story. We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at scale, we need to act collectively,” commented Emmanuel Gintzburger, CEO Alexander McQueen in a press statement.
“There is an urgent need to address the way we currently produce and consume fashion. Vestiaire Collective’s ‘Brand Approved’ programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity. We are incredibly excited to launch the new service in collaboration with the prestigious house of Alexander McQueen, driving a shared mission to embed circularity at the heart of the fashion ecosystem,” commented Fanny Moizant, Vestiaire Collective Co-founder and President.
The pieces will be available for purchase on a dedicated ‘Brand Approved’ page on Vestiaire Collective’s App and website.
This article was first published in Harper’s Bazaar.