From The Straits Times    |
ALL SAINTS below the knee shoes and boots THUMBNAIL

AllSaints is a British fashion brand that’s long been loved by fashion editors around the world for its rocker vibe jeans, boots, tee and amazingly awesome leather jackets. A bit of a “cult” label, AllSaints has remained mostly under-the-radar in Asia, but that’s all about to change as the brand is heading for Singapore in early 2014.

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In the meantime, finally, Singapore fashionistas can now shop AllSaints’ online store, great news for anyone who’s pined over the brand’s amazing footwear, particular now that it’s just launched a whole new, improved, range of 43 new styles – yes, that’s 43 new pairs of funky, fashionable, yet comfortable and reasonably priced, shoes you need to discover.

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Shots from the new AllSaints ‘Below the Knee’ campaign featuring some of the new
shoe collection

Created from hand-crafted leather, the new styles are based on AllSaints’ iconic boots and booties but have been upgraded with the addition of sexy stilettos and flats.

ALL SAINTS below the knee shoes and boots DECOR SHOES 1ALL SAINTS below the knee shoes and boots DECOR SHOES 2
Pieces from the new AllSaints shoe collection based on the brand’s iconic boots

On top of that, the brand created a super cute Instagram campaign for the “Below the Knee” project – just go to Instagram and post a cool pic of yourself “below the knee” and remember to add @allsaintslive and #BelowtheKnee. You can see other fans’ images on the brand’s website.

WATCH THE ALLSAINTS ‘BELOW THE KNEE’ VIDEO:

Below the Knee from AllSaints on Vimeo.

“The ‘Below the Knee’ collection is a conscious move towards a more refined and exquisitely produced women’s footwear, elevating the brand in a clear and authentic manner,” explains AllSaints’ creative director, Wil Beedles. “The emphasis is on marrying innovative design with exquisite Italian craftsmanship using premium leather while maintaining AllSaints’ signature attitude with an authentic visual campaign.

“The accompanying films is a realistic homage to some of the women at the heart of New York’s fetish scene and it is all about expressing the attitude and spirit of the brand through real stories and experiences. Set against the backdrop of the city, the women we’ve captured in the campaign are independent in spirit and bursting with attitude. We’re proud to share their lives with our global community and hope they will trigger all manner of engaging reactions.”

We can’t wait to get our hands on the new AllSaints shoes … Should we wait until the store opens next year? Or just shop online? Probably both.

To shop AllSaints online, go to www.allsaints.com/women. For more information about AllSaints, go to www.allsaints.com. You can follow the brand on Facebook at www.facebook.com/allsaints, on Twitter at @allsaints_, on Instagram at @allsaintsalive, on Pinterest at www.pinterest.co/AllSaintsShop and on YouTube at www.youtube.com/AllSaintsShop.

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