“You cannot buy time but you can get a beautiful watch to measure time,” says Karl Lagerfeld.

And you won’t spend a fortune either, with the fashion kaiser’s latest line; he’s launching a watch collection that starts from a wallet-friendly $249.

Karl Lagerfeld watch, karl line
The Karl Chain Watch. All images: Fossil Group

Launching globally online on February 28, Lagerfeld’s first watch collection will add to the designer’s existing Karl line. Singapore fans will get to shop for the collection in person at Watch Station International outlets at 313@Somerset and Marina Bay Sands.

Featuring seven designs in an assortment of colours and sizes, the watches look rock chic and unisex to boot too.

Created in collaboration with the Fossil group, the Karl timepieces from the initial launch will be sold in limited edition boxes and an engraving on the back of each watch.

Besides the distinctive Karl silhouette, expect idiosyncratic watch features like a distinctive roman numeral for the “lucky seven” and pyramid-shaped studs.

Karl Lagerfeld watch, karl line
Close-up of the Karl Zip watch

Look out for the Karl Zip, said to be the designer’s favourite piece in this watch collection. The timepiece features an exposed and functional zipper that allows you to wear this watch in multiple ways.

To mark the occasion, there’s even a “Karl Kountdown” contest. Play this game on the official Karl website or on the Watch Karl app and you could win the Karl timepieces and other collection premiums, ahead of the watch launch.

So be sure to grab yours, come February 28.

Watch a teaser video on the upcoming watch line below.

The Karl Lagerfeld watch collection will be available in Singapore from February 28, 2013 at Watch Station International, 313@Somerset #02-22 and The Shoppes at Marina Bay Sands, #B2-81/82.

Prices for the timepieces are expected to range between S$249 to S$989. Go to www.karl.com/watches for more information.