Sniffle in style: Stay socially responsible and look good too
Style is more than just the aesthetic of the product. These days, it’s also what the brand stands for and how it connects with you, the customer. And that’s true for everything – even your tissues.
by herworldPLUS Team /
September 28, 2016
Your handbag is straight out of the latest luxury magazine; it’s got your chic make up pouch filled with stylish looking beauty products, a designer brand wallet, your phone has a chic phone cover and even your umbrella is branded with cute motifs. Everything in your handbag is Insta-worthy. And then, there are the tissues …
SHOW YOUR STYLE IN EVERYTHING
We’re tired of our boring or childish-looking tissues letting down our look. So we were excited to hear about a new collaboration between a tissue brand and one of the coolest design firms around.
PurSoft has hooked up with the award-winning Hong Kong company Chocolate Rain for a range of bathroom and facial tissues (boxes and travel packs). And there are no dreary packets here – we’ll happily pull these out when we need to sniffle or chope. The look? Whimsical motifs that represent style and comfort.
GREEN IS BEAUTIFUL
What made the two brands a perfect pair? Both are totally committed to the environment. Chocolate Rain has won numerous eco-friendly prizes, while PurSoft uses only materials from responsible sources to make its soft and pampering products. Its bathroom and facial tissues are three-ply, which means customers need to use fewer sheets.
THE LUXURY ESSENTIAL FOR YOUR SKIN
We make sure to use the most gentle and luxurious skincare products, but never think about what tissues might be doing to our skin. It turns out that coarse fibres in poor-quality tissues can irritate and even create microscopic cuts that cause irritation and discomfort – like when we have a cold and end up with a red clown nose from blowing it 20 times a day. PurSoft’s bathroom and facial tissues are all made from 100 per cent virgin pulp, which is ultra-soft on skin. They also have no irritating colouring or bleaching agents.
MEET THE FAMILY
The PurSoft x Chocolate Rain range comprises:
For on-the-go moments
Sets of four handy travel packs with 50 sheets of three-ply each ($2.00). They look fabulous in, or out of your purse, wallet or pocket.
To elevate your living space
Sets of five stylish boxes with 100 sheets of three-ply facial tissue each ($5.50). These perfectly complement your home.
For the bathroom
Packs of 10 rolls of three-ply toilet paper ($6.95). It’s soft and thick, pampers without tearing and has a unique quilted embossed pattern.
GET A PRE-FESTIVE TREAT!
Shop at www.fairprice.com.sg or www.redmart.com to accumulate PurSoft purchases in September and October 2016. $20 PurSoft purchases entitles you to redeem 50 per cent off a Cat & Fiddle cheesecake (worth $32.90). Accumulate $60 and get the same cheesecake FREE! Full promotional details can be found on PurSoft website: www.pursoft.com.sg
ABOUT CHOCOLATE RAIN
Hong Kong designer Prudence founded the Chocolate Rain line in 2000. Her work is inspired by childhood dreams and wonderland adventure, and has been exhibited internationally in New York’s MoMA, London’s Tate Modern and the Guggenheim Museum. It has a flagship store in Hong Kong and even a theme restaurant, Fatina and Chefo Eat and Play Creative Dining, in Hong Kong.