From The Straits Times    |


Sloggi’s latest eco-friendly collection is made from recycled coffee!

Think Sloggi and cute comfy lingerie comes to mind but this weekend, you might also associate the 3Rs of recycling with the brand.

To launch its latest eco-conscious lingerie collection “Think Green” in Singapore, Sloggi will be taking to the streets to shout out about the 3Rs of recycling this weekend at Ngee Ann Civic Plaza

In 2011, Sloggi made it its mission to save the rainforest in South America by working together with the non-profit organisation World Land Trust. To create awareness for this initiative, the lingerie label has created eco-friendly collections like the popular “Love World” and “Love Wild” series.

This year, in continual support of this cause, Sloggi has created its fourth sustainable collection, titled “Think Green”. In true eco-fashion, the pieces are made from yarn made from recycled coffee ground and produced in an energy-efficient manner. The chemical-free fabric has UV-resistant, quick drying and odour absorbing properties. Who knew that recycled coffee could be so amazing?


Catch the Sloggi babes and bikes on the green carpet this Saturday

Models will be parading down a mobile runway made of green carpets that will be reused to form a moving stage, dressed in “Think Green” lingerie. Bicycles will accompany the models to demonstrate Sloggi’s support in reducing carbon emission. That’s the 3Rs – Reuse, Recycle and Reduce – there for you!

Onlookers can get in on the action by turning up in green outfits. They can also pledge their commitment to the cause by hashtagging #sloggithinkgreen or penning it down on balloons at the event.

Singapore’s First Mobile Fashion runway featuring wearable coffee
Date: Saturday, March 29, 2014
Time: 2pm
Venue: Ngee Ann City Civic Plaza

The Sloggi Think Green collection retails from $24.90 and is available at major department stores and selected Triumph stores.

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