BEYOND THE VINES
This new brand is inspired by the Scandinavian movement, “where beautiful and functional everyday objects are not only affordable to the affluent, but also to all” – the mantra of founders Rebecca Ting, 28, and Daniel Chew, 29.
The couple will officially launch their label next month with their autumn/winter collection. They soft-launched three months ago with a pre-autumn collection comprising 36 looks.
Beyond The Vines is made up of understated yet luxurious basics that are practical and easy to match. Most clothes come in quiet colours such as white, pale blue and grey. Besides jersey and cotton, fabrics such as silk blends, satin and suede are also used. Prices range from $39 for a jersey T-shirt to $69 for a layered shirt dress.
Ms Ting oversees the brand’s designs and concept while Mr Chew manages business development. Driven by their love of art and design, the couple left their jobs in the real estate industry to start the brand in May, the same month in which they got married.
All pieces from the collection reflect their desire to “create thoughtful, understated and honest designs for the everyday woman”.
They aim to be socially and environmentally responsible, from the production processes to packaging. All packaging and clothes’ labels are biodegradable.
Clothes are made in China and Ms Ting says: “We took months to run stringent checks on our manufacturers to ensure the dressmakers work in a clean and safe environment and are fairly paid.”
The brand also provides free door-to-door courier service. “We know it is important for women to get their hands on their shopping as quickly as possible.”
You can also shop pieces from Beyond The Vines from SheShops The Online Store.