The ruby is a well-known celebratory gemstone for 40th anniversaries, so naturally, luxury jewellery brand La Putri has placed the ruby in the limelight for its special Rouge collection of jewellery, part of the brand’s celebrations for its 40th anniversary this year.

La Putri Rouge jewellery collection DECOR DECO RING

“The ruby is one of most valuable and beautiful gemstones on Earth, and is extremely rare especially in its finer qualities, explained Ms Goh Shuet Li, director of La Putri. “We chose to create a ruby collection to mark our 40th anniversary not only because the stunning red gemstone is the anniversary stone for 40 years but also its rich symbolism of love and passion perfectly sums up what is in the heart of this collection. Rouge is for the modern woman who has drive and fire within her to pursue her dreams”.

Conceptualized by La Putri’s chief designer, Ms Goh Ying Li, the Rouge jewellery collection is an eclectic mix of over 20 pieces of rings, earrings, and pendants inspired by the distinctive elements of 1920s Art Deco period but with a modern touch. Highlighting La Putri’s exceptional design and craftsmanship, each jewellery piece is a unique work of art involving meticulous detail and thought.

The Rouge jewellery collection incorporates the daring use of cabochon and faceted rubies to create a satiating mix of visual texture. This is fully witnessed in the Art Deco-inspired Rouge ring (pictured above) – an elaborate masterpiece crafted from white gold and embellished with both oval-cut rubies and
ruby cabochon.

La Putri Rouge jewellery collection DECOR EARRINGSRuby and diamond earrings from the La Putri Rouge collection

Another eye-catching piece of jewellery is the pair of Art Deco-themed earrings with an emphasis on texture and geometrics as per old European architectural design, with the tasteful addition of rare
black diamonds.

The La Putri Rouge jewellery collection is carefully created with modern women in mind, with a range of versatile designs as well as classier models to suit different daily functions.

Unveiled at the Singapore International Jewellery Expo at Marina Bay Sands that ran from July 4 to 7, 2013, the La Putri Rouge jewellery collection will be available in La Putri Singapore boutique at Mandarin Gallery #02-15, Tel: 6733 3345. For more information on La Putri jewellery, go to