A catwalk in a sports retail store may be a bit unusual but it is part of Puma’s new “Sportlifestyle” shopping experience – a blend of fashion and sports apparel, accessories and footwear.

One of the first of 40 new concept stores rolled out across the world, the Puma store at Vivocity features a catwalk area in the middle of the retail space that will be used to feature lifestyle footwear and seasonal trends from the brand’s various collections. There will also, presumably, be the odd runway show held there.

Puma has revamped their store layout to create a brighter, more inviting environment for you to spend time browsing and trying on the clothes and shoes.


The 109 sqm outlet now has a clearer layout; you can easily see the difference between the men’s and women’s sections, which have also been broken down into the various product ranges like Performance (Running, Teamsport and Fitness items) and Lifestyle (Social and Fundamentals items).

Find what you need at a glance by watching product demonstrations on mounted screens above the display shelves and get detailed information on the technology behind the footwear.

The Puma VivoCity store is open from 10am to 10pm daily and located at #02-15, 1 Harbour Front Walk, VivoCity, Singapore. For more information on Puma’s new store, visit www.puma.com or get updates from http://www.facebook.com/pumasingapore and http://twitter.com/PUMA.