Swedish apparel giant H&M announces its partnership with e-retailer Zalora in Southeast Asia—namely Singapore, Malaysia, the Philippines and Indonesia.

This means that H&M fans will now have access to its wide range of product offerings on Zalora across all categories—from womenswear to menswear to childrenswear. The tie-up is set to reach 400 million consumers across the region, and launches in Singapore on 14 April 2021.

“Following our success in the Philippines these past months, we are excited to continue strengthening our partnership with Zalora by further extending our footprint across Southeast Asia,” says Oldouz Mirzaie, Regional Manager of H&M South Asia and Pacific in a press statement. “Backed by their strong presence in key markets, Zalora complements our extensive physical store portfolio as well as our digital stores at hm.com.” 

(Here are “10 Outfits To Buy From H&M Studio’s Whimsical SS21 Collection“)

“We are excited to continue working with a globally renowned fashion brand like H&M and bring their extensive range to over 400 million digital consumers in Southeast Asia. As the largest online fashion and lifestyle vertical in the region, we will leverage our deep local expertise and strong fulfilment and logistics network to support H&M as they continue their strategy of integrating offline and online retail,” shares Zalora’s CEO, Gunjan Soni.

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This article was first published in Harper’s Bazaar.