From The Straits Times    |
Paragon introduces 10 new brands to its shopping line-up THUMBNAIL

Already known for its great range of high-end and more affordable luxury brands, Paragon is kicking off 2013 with the announcement of ten new-to-the-centre brands for your additional shopping pleasure.

Paragon introduces 10 new brands to its shopping line-up DECOR
Some of the new brands at Paragon include Blackbarrett (above centre), Judith Leiber (above top right) and Podi The Food Orchard by Cedele (above right)

Adding to its existing strength in fashion brands, Paragon will now be home to Judith Leiber’s first stand-alone boutique; Blackbarrett – menswear designer Neil Barrett’s diffusion line – only the second store in Asia outside of Japan; Max&Co’s first Singapore stand-alone boutique; US brand Columbia and four new footwear stores including two for kids.

There will also be two new dining outlets; Cedele Bakery Cafe and a new food concept from Cedele, Podi The Food Orchard – an all-day western and Asian menu with a focus on fresh spices and herbs.

If you are a dedicated shoe lover but suffer from feet or back problems, the shoes at Ergo-Lab might be the answer; there are three brands that are dedicated to creating shoes that “simulate the natural conditions of walking” available at the new store – Ergo-Lab, MBT and FinnComfort.

For those who love shoes in general, check out Urban360 for lifestyle footwear from brands like Naturalizer, Florsheim, Regal and Betula; kids will be the shoe stars at Starthreesixty Junior, home to funky brands including Polo Ralph Lauren, Guess, DKNY, Onitsuka Tiger, Havaianas, Clarks and Betula; or check out Stride Rite, a US brand that focuses on kids shoes that last but offer designer details.

Some of the new stores are already open – Judith Leiber, Ergo-Lab, Urban360, Columbia and Stride Rite. Blackbarrett will open on January 25, 2013; Starthreesixty Junior in January, 2013, and Max&Co in April, 2013.

Paragon is located at 290 Orchard Road; for more information about Paragon, go to paragon.sg or follow Paragon on Facebook at www.facebook.com/paragon.sg.

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