Taylor Frankel is in an enviable position. In an era where social media and an entrepreneurial spirit are considered social currency, Frankel has both.
At the age of 17, the social-media-savvy mogul co-founded cult beauty label Nudestix alongside her sister Ally, with the help of their mother Jenny Frankel, an experienced chemical engineer who has previously worked with industry giants including MAC and Cover FX.
Their aim? To create a beauty line that complemented her ethos that beauty products should be comfortable, democratic and easy-to-wear. Growing up, Frankel was a big fan of the no-makeup makeup look, and felt that there was a void in the market for brands that catered to women who preferred an effortless and natural look. Thus her line of easy-to-use crayon lip pencils, eyeshadows and multi-tasking sticks was born.
But all the makeup in the world is useless if you don’t prep your skin. Frankel has since expanded her beauty empire to include Nudeskin, a lineup of minimal effort/maximum impact multitaskers that’s perfect for the woman who can’t be bothered with a 15-step skincare routine, but still wants her skin to look good.
Each multi-tasking formula is optimized with dermatologist-approved good-for-skin ingredients to cleanse, detox, exfoliate and hydrate for a boost of fresh beauty. The entire line is also vegan, gluten-free, cruelty-free, and powered by high-performance botanical extracts without sulfates, synthetic fragrance, or parabens.
From her go-to no-makeup makeup look, to why more people should embrace chemical exfoliants, Frankel shares with us her thoughts on all things beauty.
With new beauty brands launching every day, what sets Nudeskin apart from everyone else?
Taylor Frankel (TF): We believe in the minimalism approach to skincare: 4-steps to renew to cleanse, exfoliate, tone and moisturize. We’ve applied our no-makeup-makeup philosophy to skincare with added skin science to promise efficacy. Think minimal effort, maximum impact multi-tankers that pack a healthy dose of ingredients to make you feel good and confident in your nude skin everyday.
Nudeskin was developed with renowned Dermatologist, Dr. Jason Emer to make sure that every one of our formulas are powered by high-performance extracts and skin science to ensure results. In summary, Nudeskin is a line-up of simple, multi-tasking, vegan-powered efficacious skincare for confident, nude-faced beauty.
Chemical exfoliation is a phrase that can sound daunting to many. As many of your products have an emphasis on that, what are some of the benefits of it? And why should people embrace it more?
TF: You want to exfoliate gently to ensure that you do not irritate the skin. This process helps to remove dead skin cells, excessive oil, open the pores, and prepares the skin for active treatments likes toners and moisturizers.
Our Lemon-Aid Detox & Glow Micro-Peel uses enzymes to clean the pores and removes oil and dirt without inflammation or burning as most at-home peels or scrubs can. Enzymes like papain (papaya extract) and apple extract help break down pollution and stimulate your cells to renew and repair. Vitamins C and B (niacinamide) are powerful antioxidants that protect the skin from pollution or free-radical damage, decrease redness and brighten the skin, which in turn, boosts collagen and improves skin texture and tone. When the skin exfoliates, active ingredients get to the deepest layers of the skin stimulating more improvement over time including; reduced pores, fine lines, radiance and hydration.
More people should embrace chemical exfoliants as they do not scratch the surface of the skin like most physical exfoliants. In addition, our peel is formulated with enzymes and actives that not only remove dead skin from the surface of the skin but deeply detox your pores to promote clearer, softer and healthier-looking skin.
What’s your current skincare and makeup routine like? And has it changed since the pandemic?
My current skincare routine consists of our Lemon-aid Detox & Glow Micro-Peel and our Citrus C Mask & Daily Moisturizer. Since the pandemic, my makeup routine has changed a bit — I’m consistently wearing natural, and neutral tones and very minimal products.
What’s your best at-home beauty self-care tip?
I’ve been really taking the time to practice our 4-step regimen at home. A big part of my self-care is taking the time to enjoy each step, massaging my skin and really taking in the entire process. I typically light a candle as well to help calm my mind and de-stress throughout my routine.
Can you share with us your favourite no-makeup makeup look?
My favourite no-makeup makeup look is using our Tinted Cover Foundation for a natural complexion with our Nudies Bloom All-Over Dewy Color Blush, Nudies Glow All Over Face Color Bronze & Glow on the eyes, lips and cheeks. Simple, monochromatic and glow.
If it’s my first time trying out Nudeskin, which item should I buy first?
So tough to choose! I would suggest our Lemon-aid Detox & Glow Micro Peel! It’s an exfoliating game-changer. Especially since we’re all wearing masks everyday, exfoliate and detoxing your pores has never been more important!