SuperBerry store interiors, Orchard Central Singapore

Beauty addicts alert: If you love discovering new niche beauty brands, here’s one new shopping spot to visit.

You’ll find 30 beauty brands from over the world at SuperBerry, a beauty concept store now open at Orchard Central.

SuperBerry store interiors, Orchard Central Singapore
SuperBerry at Orchard Central

Launched by WhatHeWants founder Tan Seng Hwee, this beauty concept store stocks over 500 beauty buys to pamper and care for your skin, pretty up your talons and more.

“There are so many amazing products from all these great brands,” shares Tan. “However, these products are just not readily available in Singapore. I wanted to offer a store where women can come in and discover some of the best kept beauty secrets.”

SuperBerry store interiors, Orchard Central Singapore

Besides familiar names like Butter London, Jurlique, Glo Minerals and Luzern Laboratories, you’ll find also find five beauty brands exclusive to SuperBerry in Singapore.

Shop for Denman hair brushes, Australian hair care brand Ghassan, anti-ageing creams from FemmeScience, daisy-infused products of Margherita Ghel and Korean skincare by Storyderm.

SuperBerry, Orchard Central Singapore
Find beauty buys from Estelle & Thild, Ghassan, Butter London, Jurlique and more at SuperBerry

Bestsellers so far include the Masque hair mask and 3Sum wearable hair treatment from Ghassan.

Get to try them before you buy them: SuperBerry offers free product samples to customers in-store and online. To celebrate its store opening, SuperBerry will also be giving away a Storyderm mask worth $19.90, with every minimum purchase of $100.

So have a look, try something new; you might just find a new cult beauty brand to love.

SuperBerry is located at Orchard Central, 181 Orchard Road, #03-29, Singapore 238896, Tel: 6835 9288; opening hours: 11am to 9pm from Sundays to Thursdays, 11am to 9.30pm on Friday and Saturdays. Visit for more information.