Orchard Road shopping mall Wisma Atria continues to up the ante after the launch of its new façade was completed in September 2012, and the addition of flagship stores from Coach, Tory Burch, TAG Heuer and TimeWise by Cortina Watch with three new-to-Singapore brands in 2013.

New-to-Singapore brands at Wisma Atria ETAM

In May, 2013, French lingerie brand Etam (pictured above) will open its first Singapore store on Level 1 in Wisma Atria. Founded in 1916, this luxury brand specialises in super glamourous lingerie, loungewear and swimsuits.

New-to-Singapore brands at Wisma Atria LACOSTE

Lacoste will open its largest concept store in Singapore on Level 3 of Wisma Atria also in May, 2013, complete with a new “Polo Room” and “Shirt Wall”; and for the first time Lacoste’s critically acclaimed limited edition, New York Fashion Show collection (pictured above left) will finally be available in Singapore at the new store, as well as the brand’s complete ranges of footwear and bags (pictured above right) and a new accessories corner.

In June, 2013, the first outlet from Hong Kong’s cutting-edge fashion conglomerate I.T will open; the i.t multi-label boutique will carry in-house labels  Izzue, b + a b, 5cm, Fingercroxx, tout à coup and shoe label Venilla Suite, as well as Japanese brands as know as de base, mysty woman and Pageboy.
Read the complete story: Hong Kong’s cult i.t boutique opens in Singapore in June

New-to-Singapore brands at Wisma Atria LIU JO

In July, Italian womenswear label Liu.Jo (pictured above) will launch its first Singapore store on Level 2 of Wisma Atria. Based in Carpi, the brand has been fronted by British fashion “it” model Kate Moss; the clothes, accessories and shoes are all about glamour and elegance.

Wisma Atria’s new line-up of shopping options just keeps getting better and better; who needs to leave Singapore to shop when everything you want is coming to you, right here, at home.

Wisma Atria is located at 435 Orchard Road, Singapore 238877, Tel: 6235 8177. For more information about Wisma Atria, go to www.wismaonline.com; you can follow the mall on Facebook at www.facebook.com/wismaatria and you can also download the Wisma Atria app to stay up-to-date with happenings and news at the mall, go to itunes.apple.com/sg/app/wisma-atria. For more information about I.T, go to www.ithk.com. For more on Etam, go to en.etam.com; and for more information about Liu.Jo, go to www.liujo.com.