The reality is this: Only street-style bloggers, socialites and Rihanna do statement shoes. Real women, not so much. What the latter always like (and look for): Stylish modern-day evergreens for heavy rotation. The ankle-strap sandal that goes with everything. The open-toe d’Orsays with the block heel for work. The slip-on sandal with a thick upper. The platform number when we need higher shoes for pants or the longer dress. Y’know, 24/7 shoes – minus gaudy or excessive embellishments. And since we wear them all the time, everywhere, they have to be comfortable.
Local online shoe label Emelyn, which launched last month with 20 styles of shoe, specialises in these kinds of shoes – the perennials to make everything you wear look better and sharper. It’s designed to cater to the growing number of women who shop for shoes online, and who want chic classics in easy-to-wear colours like blush, nude, tan, black and brown that make pairing with clothes a no-brainer.
Each shoe style is handmade in small quantities. Some feature a velvet-like microfibre lining (for comfort and to prevent chafing) and a rubber anti-slip outsole for additional comfort and safety. All are from $49.90-$69.90.
Start shopping at http://www.emelynshoes.com/!