Global online powerhouse Net-A-Porter is supporting the Green Carpet Challenge – a project that pairs celebrities with sustainable fashion options for their red carpet appearances – with a capsule collection by five of Britain’s top fashion designers, Christopher Bailey, Victoria Beckham, Christopher Kane, Erdem and Roland Mouret.
The five designers are creating two pieces each that match the Green Carpet Challenge (GCC) requirements; the garments must be produced to the “highest sustainable standards”.
The Net-A-Porter Green Carpet Challenge capsule collection offers two pieces from Christopher Bailey, Christopher Kane, Erdem, Roland Mouret and Victoria Beckham (above top from left to right & above from left to right). Images: Net-A-Porter
The collection will be available exclusively from Net-A-Porter from September 17, 2013, and 20 percent of the proceeds from the sale of these clothes will go to Red – an organisation founded by Bono and Bobby Shriver to “engage businesses and people to fight Aids” – to help finance eliminating mother-to-child transmission of HIV in Africa.
The collection will be launched during London Fashion Week Spring Summer 2014, at an event hosted by Natalie Massenet, Anna Wintour, Livia Firth – Eco-Age creative director and founder of the Green Carpet Challenge – and the Earl and Countess of Mornington.
“We decided early on that the Green Carpet Challenge would work on two levels: On the world’s red carpets to get our favourite A-listers wearing sustainable style in front of the flash bulbs and then deep in the supply chain with real producers all over the world making systemic change,” explains Livia Firth. “For the first time this collection puts the two together in a wonderful symbiotic relationship and shows the power of Net-A-Porter as a fashion industry game changer when it embraces sustainable style and I look forward to working with them forever and ever.”
The designers have used materials like Oeko-Tex certified French lace, tulle and silk, Newlife fabric made from 100 percent recycled plastic bottles, lead-free Swarovski crystals, wool yarn from a “fully traced source” in Australia and ISO 14001 certified silk.
While the origins of the fabrics may be different than the usual products used, this in no way diminishes the genuine quality and innate luxury of the collection; in many ways, the even more exclusive fabrics used adds additional “high-end” gloss to the pieces in this capsule collection.
Shop the Net-A-Porter Green Carpet Challenge capsule collection and you’ll not only be supporting your fashion habit; you’ll be saving the environment and raising funds for the fight against Aids as well … that’s three fabulous things with one click of your mouse; what could be better than that?
To shop the Net-A-Porter Green Carpet Challenge capsule collection, go to www.net-a-porter.com. You can follow Net-A-Porter on Facebook at www.facebook.com/netaporter; on Twitter at @netaporter; on Instagram @netaporter; on Pinterest at www.pinterest.com/netaporter; on Tumblr at editors-photo-diary.net-a-porter.com and on YouTube at www.youtube.com/netaporter.
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