With the international Marni for H&M launch only a couple of months away, a charity T-shirt from the line, set to raise money for the Japanese earthquake relief, has been revealed.
It was announced in November that the Italian fashion house would be following in the footsteps of labels including Comme des Garçons, Sonia Rykiel and most recently Versace by creating a line for the high street retailer.
While Marni’s founder and creative director Consuelo Castiglioni has described the collection as “modern tribal,” H&M announced January 4 a charity addition to the line in the form of a unisex T-shirt which features a childlike drawing on the front.
Japan’s Red Cross Society will receive a donation of 25 percent of sales from the Marni-designed top, to help with the ongoing earthquake relief work after the devastating tremor of March 2011.
This isn’t the first time H&M has used its designer collaborations for a good cause; following the 2010 Lanvin for H&M collaboration, the fashion house’s artistic director Alber Elbaz customized some of the pieces for an auction in aid of global humanitarian organization UNICEF (United Nations Children’s Fund).
Marni for H&M will be available in 260 stores worldwide and online as of March 8. In the meantime, January 19 will see the release of a second round of Versace for H&M designs, although this lot will only be available in countries where H&M has an e-commerce site such as the UK, Germany, the Netherlands, Denmark, Sweden and Norway.