In a bid to show customers where their money goes, Louis Vuitton Moët Hennessy opens its European artisan workshops, ateliers, and vineyards for two days.

On October 15 and 16, the public will be able to experience what happens behind the doors of the luxury conglomerate’s brands which include fashion houses Louis Vuitton, Givenchy, and Dior, jewelry maker De Beers, and champagne labels Moët & Chandon, Veuve Clicquot, and Dom Pérignon.

Bernard Arnault previously told Women’s Wear Daily: “Products are one thing, but how they’re made, who makes them, and where is also of interest to the public.”

LVMH is not the first luxury house to come up with this strategy to attract publicity and justify its sky-high prices to its customers: just last year, for instance, Gucci toured the world with its Artisan project, showcasing its production methods.

Most of the events will take place in Paris (for example at Place Vendôme for Chaumet, or at 30 Avenue Montaigne for Dior), but some workshops are planned for locations in Italy, Spain, Scotland, and Poland. — AFP RELAXNEWS