The saying “it runs in the family’ certainly rings true in the fashion industry. Donatella has continued her brother’s Gianni’s legacy at the house of Versace and the Missonis have kept the business in the family. Now, the fashion world can add Jimmy Choo and his niece, Lucy to the list of notable fashion families.

Lucy Choi isn’t riding on her famous uncle’s coattails – she worked for Choo as an apprentice in her youth and was also the Managing Director at French Sole. In 2012, she launched her own footwear brand and has proved to be an extraordinary shoe designer in her own right.  

With the knowledge and experience she has amassed, Choi’s shoes aims to deliver a combination of designer style and comfort at prices between that of the luxury and high street labels. Her shoes are simple, wearable classics – nothing too flashy but still without a doubt – making a statement with their designs.

Her footwear caters to events from day to night. Girlie flats with bow details are ideal for a busy day in the office while sexy peeptoe pumps in a smattering of fabrics from lace, leather and suede will be perfect date night.

From June 17, 2012, shoppers are able to get their hands on Lucy Choi’s pointed court shoes, shimmering platforms and metallic peeptoes on designer online outlet The

Lucy Choi footwear will be available on starting June 17, 2013.

For more information about The, go to; you can follow The on Facebook at, and on Twitter at @theoutnet