Within the pages of a Japanese magazine lies another world, one where the sun is always shining and the girls are always gorgeous, happy and stylishly dressed to boot.

Yes that’s a perfect world which we can’t all inhabit, but there’s one thing about it women here can seek solace in – the oh-so-pretty clothes the models are wearing.

Lowrys Farm opens standalone store in Singapore

Enter Lowrys Farm, a Japanese casual wear brand that prides itself on offering laid-back yet on-trend fashion pieces for both women and men in their mid-twenties.

The brand recently unveiled its first standalone boutique in the newly-revamped Bugis+ shopping mall (previously known as Iluma), boasting a spacious 2,360 square feet in size.

Lowrys Farm opens standalone store in Singapore

Lowrys Farm opens standalone store in Singapore

Lowrys Farm is not new to Singapore. In March this year, its parent company, Collect Point – which also brings in other Japanese casual fashion brands like Hare, Jeanasis and Heather – set up a store-in-store boutique within Isetan Orchard, introducing for the first time, these brands to the Singaporean market.

The Lowrys Farm aesthetic is youthful, preppy and girly, so expect to see striped t-shirts, denim boyfriend shirts, ditzy floral sundresses, polka dot cropped trousers and crochet cardigans aplenty.

Clearly, comfort is very much a big part of Lowrys Farm’s brand mantra; here you won’t see clothes made from sub-standard fabrics that are rough and scratchy. Instead, tissue soft tees and luxuriously silky maxi skirts are just a couple of the brand’s best-sellers.

Lowrys Farm opens standalone store in Singapore

It is no wonder why models in Japanese magazines are so cheerful all the time – when you’re wearing such easy, breezy comfortable clothes, it’s hard not to be happy isn’t it?

Prices start at $19 for a t-shirt and go up to $99 for a maxi dress.

Lowrys Farm is available at #02-02/05 Bugis+ and at Collect Point, Level 1, Isetan Orchard.