Anyone who is familiar with the Gentle Monster would know that it is more than just a sunglasses store.

The designer eyewear label is known for its avant-garde frames and its immersive artful shopping experience.

Founded in 2011 by Hankook Kim and Jae W Oh, the Korean cult eyewear brand has come a long way, from being a $150,000 startup. The formula to its success lies in the creation of quality eyewear that is tailored to the “Asian face”.

Photo: Gentle Monster

The eyewear giant has more than 15 flagship stores across the globe and is popular amongst South Korean and Hollywood celebrities like Jun Ji Hyun, Gigi Hadid, GD, and Jin from BTS. Local celebrities like Sharon Au have also been spotted in their glasses.

Photo: Gentle Monster, Sharon Au/ Instagram

If you’ve always fawned over the fashion forward glasses from Gentle Monster, we have some good news for you.

Gentle Monster will be opening its flagship store in Southeast Asia right here in Singapore on the September 26 at ION Orchard.

Word has it that South Korean actor, Lee Dong Wook, best known for his Grim Reaper role in Goblin, will be in town for the opening, so keep your eyes peeled.

Photo: Lee Dong Gook/ Instagram

Apart from meeting the Korean dreamboat, you can also look forward to seeing the brand’s full sunglasses range, including its recent collaboration with Tilda Swinton, at the ION flagship.

Photo: Gentle Monster

The bold eyewear brand doesn’t only push boundaries with their experimental designs but also the interior of the different stores. Just like its stores in Seoul (see below), New York and Hong Kong, the Gentle Monster store in Singapore will also have cutting-edge in-store art installations.

Photo: Gentle Monster

 While the brand is hush hush on the theme of the ION Orchard store, the brand has decided on the Samsara (circle of life) concept.


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Gentle Monster is located at #01-13 at ION Orchard.