Any fashionista worth their salt was logged onto Net-A-Porter today, January 26, for the launch of Karl Lagerfeld’s new “more accessible” fashion label KARL.

Launch of KARL fashion label Paris models
Models on duty wearing KARL and wielding iPads for the launch of Karl Lagerfeld’s new fashion label KARL in Paris. Image: Net-A-Porter

But if you were lucky enough to be living in either Paris, New York, London, Berlin or Sydney, you also had a chance to get extra special fashion goodies at five KARL pop-up shops.

Called “Window Shops” customers got to use the Net-A-Porter KARL ap to scan, shop and win pieces from the collection , collected goodie bags and t-shirts and the first 50 fans also got a pair of the iconic “Karl” half-gloves and collar from the collection.

Fashion celebs like Godfrey Deeny, Imran Ahmed, Alex Shulman and Annika von Taube joined Kaiser Karl and founder of Net-A-Porter, Natalie Massenet, to launch the new label.

Check out the crowds, the VIPs and Karl Lagerfeld himself at the opening of the Paris KARL Cube pop-up shop in the gallery below. KARL is exclusively available at Net-A-Porter for four weeks. Some pieces have already sold out, although the site states that “More stock is coming soon”, so get in quickly if you’ve got your eye on something.