Kenneth Cole has always been a faithful supporter of social change, using his expertise in fashion design to push for greater research for a cure for AIDS. This started 25 years ago with a series of attention-grabbing advertisements to garner awareness and funding for AIDS, and continued in a 2011 campaign with amfAR, the foundation for AIDS Research, and MTV Staying Alive Foundation.
This year, Kenneth Cole has come up with a limited edition watch (pictured above) once again to sustain its support for amfAR. Aptly named ‘Change: Powered by You’, this exclusive timepiece sends the direct message to target audience that they have the ability to power social change even through the simple act of purchasing the watch.
Kenneth Cole New York’s watch manufacturer, Geneva Watch Group, will donate a minimum of US$25,000 (S$32,000) from the sales proceeds of the ‘Change: Powered by You’ watch to benefit amfAR.
The meaningful purpose of the ‘Change: Powered by You’ limited edition watch can be easily seen in various elements of its design. Upon its sophisticated skeleton silver dial, you can spot a red second-hand on the sub-dial and red minute track accents. An enameled double-loop red ribbon gleams from the back of the watch case. As widely known, the colour red and the red ribbon emblem are symbols of the global effort to seek out a cure for AIDS.
If you are a firm supporter of the fight against AIDS, this is a wholesome opportunity for you to contribute your part by purchasing the ‘Change: Powered by You’ watch.
The limited edition Kenneth Cole ‘Change: Powered by You’ watch will retail at $395 each, and will be available in stores, including Metro City Square #01-06, Tel: 6333 3322, OG Orchard Point Tel: 6317 2222, and Robinsons Raffles City #03-01, Tel: 6216 8388. For more information on the ‘Change: Powered by You’ watch, you can visit www.kennethcole.com. You can also follow Kenneth Cole on Facebook at www.facebook.com/kennethcolesgmy.
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