The Chanel and Fendi designer Karl Lagerfeld’s self-named fashion and accessories label will be opening up in the UK capital in March 2014.

The Karl Lagerfeld concept store is set to open at 145-147 on London’s famed Regent Street, the West End shopping mecca which welcomes over 70 million visitors a year.

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Fashion designer Karl Lagerfeld will open a concept store for his eponymous label in London. PHOTO: AFP PHOTO / GABRIEL BOUYS

The store will stock all the brand’s men’s and women’s ready-to-wear and accessories collections, from handbags, leather goods, watches, eyewear and scarves to footwear.

“London is one of the world’s leading cities when it comes to Retail and this location offers a unique brand mix” said CEO Pier Paolo Righi. “Our London presence will be a fantastic representation of our brand’s aesthetic, and it showcases our cool, accessible-luxe collections in a cutting-edge environment.”

The 250 square metre location is the biggest European Karl Lagerfeld store to date and will feature standard glossy black Lagerfeld decor as well as the brand’s focus on a connected digital shopping experience. Fans will be encouraged to sign in on a digital guestbook and leave messages for Karl, while display racks will hold iPad Minis for customers to browse the collection and play with interactive content.

The latest location will join the existing Karl Lagerfeld stores in Paris, Amsterdam, Berlin, Munich, Antwerp, Shanghai and Beijing. — AFP RELAXNEWS