Denim on the move

You have heard of pop-up stores but how about a pop-up truck? Shoppers are in for a treat this weekend, as the Gap 1969 Denim Exchange truck will be making its way around Singapore for a unique shopping experience.


Looks from the Gap Spring 2014 campaign

The roving truck brings a full stock of all styles of Gap’s men’s and women’s denim to five not-so-typical locations – East Coast Park being one of them.


Find your perfect fit by hopping onto the Gap 1969 Denim Exchange truck

This is efficient shopping at its best. Hop on to browse the full range of all seven women denim styles – including the popular Always Skinny and Sexy Boyfriend – in different washes. The American brand’s Denim Specialists will also ride on board to help shoppers find the perfect denim fit in personalised fitting sessions that include waist-hip-length measurements.

And the truck will also be the best place to score a bargain – the entire range of men and women jeans are going for a steal at $69 instead of the usual $100 to $120 a pair.

The Gap 1969 Denim Exchange truck will be at Prinsep Street and Cheng Yan Place on April 3, 2014; Cine Leisure on April 4, 2014; Plaza Singapura on April 5, 2014; and East Coast Park on April 6, 2014. For more information and updates on the truck’s whereabouts, follow Gap on Facebook at www.facebook.com/gapsingapore and Instagram at @gapsingapore.