The launch of Burberry’s latest fragrance, Burberry Body, is not just about giving you a new scent; it’s as much about creating a whole new brand says Christopher Bailey.
We wanted to create something iconic, unique and special – placing the attitude and energy of the trench coat at the centre – connecting everything we do from music, collections, touch, scent, our stores, online platforms and communities,” explains Bailey, Burberry’s chief creative officer. “We are uniting all our audiences and giving them a very distinctive point of view.”
So, while managing the global branding exercise of the Burberry Body launch, Bailey came up with a capsule collection – Burberry Nude – that takes the concept of the fragrance and extends it into the greater “universe of Burberry”.
“With the Nude collection we wanted to combine our iconic trench coat and signature colour palette with the sensuality of Burberry Body,” says Bailey. “We have created a capsule of ready-to-wear and accessories all in shades of nude in very tactile fabrics.”
Tactile indeed. Burberry Nude offers a series of the brand’s iconic trench coat in such luxurious fabrics as satin, cashmere, lace, suede, silk and shearling leathers.
The colours, too, are soft and feminine, shades of cream, caramel and even a rose gold version to match the new Burberry Body bottle.
Accessories include three fabulous bags in soft neutrals, a gorgeous pair of heels and also three pairs of elegant sunglasses.
Most of the collection is available in Singapore at Burberry’s ION Orchard store, including the three luscious bags, and other pieces will be available over the next few weeks. If there’s something you particularly want that’s not in-store, the Burberry team can organise to get it to Singapore just for you.
There’s absolutely no reason why you shouldn’t be indulging in the perfect, iconic trench coat and the Burberry Nude Collection offers enough options that you’re sure to find the perfect one for you.
The Burberry Nude Collection is available from the Burberry flagship store at ION Orchard; other Burberry stores are located at Marina Bay Sands, Paragon Shopping Centre, Ngee Ann City and Takashimaya Shopping Centre. For more on Burberry, go to: sg.burberry.com/store
WATCH THE VIDEO & ABOUT BURBERRY BODY: Burberry Body is more than ‘just’ a fragrance