From The Straits Times    |

When some of the most fashionable of Korea’s celebrities like 4Minute, Ailee, Lee Young Jin, Lee Hyun Soo, Lim Kim and Ye Ji-Won and even top Chinese star Fan Bingbing have been spotted in your label, you know you’ve pretty much made it.

Korean cool celeb beloved brand S=YZ DECOR 1

For Korean designer YZ Song, all her hard work at Alexander McQueen and Jonathan Saunders after graduating from the London College of Fashion has paid off now that her own brand S=YZ has become the go-to choice of major stars, just six years after it launched.

Known for creating pieces that manage to combine lady-like elegance with on-trend shapes and techniques – think classic silhouettes in pastel-coloured technical fabrics and leather accents – S=YZ is just fashion-forward enough to be interesting but also totally wearable.

Korean cool celeb beloved brand S=YZ DECOR 3Korean cool celeb beloved brand S=YZ DECOR 2
Some of the looks from the S=YZ Autumn Winter 2014 collection at Seoul Fashion Week. Images: Seoul Fashion Week

You too can get your hands on a bit of high-end Korean style since S=YZ is available in Singapore from Club 21. So what are you waiting for?

S=YZ is available from the Club 21 boutique at #01-02, Four Seasons Hotel, Tel: 6304 1385. Prices for the brand range from $990 to $1,160. For more information about the brand, go to www.sequalyz.com.

For more information, go to Club 21’s website at www.club21global.com, follow Club 21 on Facebook at www.facebook.com/club21global, on Twitter at @club21global, on Instagram @Club21, on Pinterest at www.pinterest.com/club21global & Tumblr at www.club21global.tumblr.com.

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