Following the success of its first Forever 21 partnership, Sanrio is returning to the affordable chain for a second exclusive Hello Kitty collection.
The new Forever 21 x Sanrio collection features attention-getting clothing and accessories but also jewelry, travel and home design products.
The second Forever 21 x Sanrio collection launches on November 16
Sanrio’s cat character is not the only one to feature in the “Hello Kitty Forever” collection: Chococat and Badtz-Maru also appear on the items.
“Hello Kitty Forever mixes fashion silhouettes with unique prints and designs inspired by Sanrio,” said Jill Koch, Senior Vice President of Brand Management and Marketing, Sanrio, Inc.
“As an extension of our collaboration with Forever 21, we included travel accessories and home décor to complement the collection and offer a greater selection of lifestyle products for the fans.”
Modeled by Alexandra Spencer, the “Hello Kitty Forever” collection will be available November 16.