From The Straits Times    |
Fashion Steps Out onto Orchard Road

Previously known as Fashion Season @ Orchard, FSO is back for the third year running, but going by the moniker “Fashion Steps Out @ Orchard” this time around.
 
From March 16 to April 29, fashion insiders and shoppers will be treated to a myriad of fashion shows and activities, and get to enjoy shopping rewards offered by MasterCard, the official card for FSO 2012.

Fashion Steps Out onto Orchard Road

As part of the re-branding effort, the organiser, Orchard Road Business Association (ORBA), will lend new meaning to the phrase “street style” by closing Orchard Road off to traffic on the evening of March 17, and transforming it into a fashion runway for 170 models to strut their stuff in the latest styles from local and international designers.

Excited already? Here’s the complete list of events, activities and promotions for FSO 2012, so you can celebrate fashion to the fullest. All events are open to the public. For more information, visit www.orchardroad.org/fso2012 or www.facebook.com/fashionstepsout.
 
FASHION EVENTS
Fashion Steps Out onto Orchard RoadRise and Shine! The Picture-Perfect Fashion Show
Recapture the charming lifestyle of the fifties in Spring with a fashion showcase featuring Chalk, Fred Perry, Martina Pink, Nöel Caleb, N Tyler and STUDIOTANGS, as well as makeup by MAC at TANGS Orchard.
When: March 16, 7pm
Where: TANGS Orchard
 
Orchard Fashion Runway
Fashion literally steps out onto Orchard Road on the opening night of FSO 2012.  More than 170 models will walk down the street on a runway showcasing brands such as Vivienne Westwood, Dsquared2, Dip Drops, Rosebullet, iCB, J.Press, Robinsons, Marks & Spencer, Just Cavalli, Paul & Joe and Maria Grachvogel. Do note that Orchard Road will be closed to traffic from 8pm and will re-open after the fashion show at 10pm.
When: March 17, 8.30pm
Where: Orchard Road

SPRING 2012
Preview the Spring / Summer collections of Ermenegildo Zegna, Maria Grachvogel, Calvin Klein Jeans, Marks & Spencer, Larry Jewelry, Wallis, Fox Kids, Maxstudio.com, Petit Bateau and Raffles Privato over four weekends of runway shows
When: Every weekend from March 16 March to April 6
Where: Paragon

Fashion Bazaar
Score FSO-exclusive star buys from high-street brands and indulge in stylish food. Look out for a Topshop Print Shop, Ms Selfridge Candy Store, Diva Garden, Laline-to-go Pop-up Store, What Women Want Styling Shop, M.A.D. Chocolates & Jewelry Store and Jones the Grocer Coffee Place.
When: March 23 to 25
Where: Mandarin Gallery

Fashion Gets Real
Make yourself over with the latest Spring/Summer styles at this fun and interactive workshop presented by StarHub. A panel of fashion experts will be on-hand to dish out fashion advice and the best-styled participant will win the outfit!
When: March 31 to April 1
Where: ION Orchard

A Colourful Affair
Expect four vibrant weekends of runway shows at Orchard Central featuring global brands such as Ashley Isham, Desigual and Levi’s, as well as local designers like Blackmarket No. 2, SABRINAGOH, The Reckless Shop, Abyzz by Desmond Yang and many more!
When: Every weekend from March 31 to April 22, 3pm and 7pm
Where: Orchard Central

“What’s your fashion alter-ego?”
Beyonce Knowles has her racy alter-ego, Sasha Fierce; Lady Gaga has Joe Calderone. 313 Fashion Spies will be looking for fashionistas along Orchard Road, to participate in a showdown of the Fashion Egos at a glitzy fashion show on 29 April where a winner will be unveiled.
When: April 13 to 15
Where: 313@Somerset

Next Face of Asia Finals & Closing Party
FSO 2012 sets out to discover Asian models from the region and become the platform for launching Asian faces internationally. The top 10 contestants will battle it out during the finals held at the theatre-turned-runway at Shaw Lido, and the winner will walk away with $10,000 worth of prizes and become the face of FSO 2013.

When:
April 27
Where:
Shaw Lido



Fashion Steps Out onto Orchard RoadDESIGN
Fashion Installations by Raffles Design Institute (RDI) students
Take in the larger-than-life lit installations in 3D in front of Mandarin Gallery. (pictured left)
When: March 16 to April 29

Imagining Fashion
Presented by Canon IXUS, aspiring fashion photographers will be invited to create their best interpretation of the theme “Style meets Substance”. See the top four entries as their work gets displayed in a photo exhibition in front of Mandarin Gallery.
When: April 9 to 29


MASTERCARD PROMOTIONS
Spend & Redeem
From March 16 to April 29, spend $300 with your MasterCard at any of the 10 participating malls^ on Orchard Road to redeem a $30 shopping voucher!  Terms & conditions apply.

 

^Participating malls:
1.       313@somerset
2.       Forum The Shopping Mall
3.       ION Orchard
4.       Mandarin Gallery
5.       Orchard Central
6.       Paragon
7.       Takashimaya Shopping Centre/Ngee Ann City
8.       TANGS Orchard
9.       The Centrepoint
10.     Wisma Atria

Shop, Dine & Win Draw
Shoppers stand chance to win a brand new Citroën DS4 worth $90,000 in the FSO 2012 lucky draw with every $50 spent at the 10 participating malls. Purchases charged to a MasterCard triple the chances of winning! The Citroën DS4 will be on display in front of Mandarin Gallery from March 16 to April 1.

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