From The Straits Times    |

The third season of online store The Outnet.com’s in-house fashion label Iris & Ink is now available to shop, and we’re very excited. Expect key looks from the Autumn Winter 2013 trends like bomber jackets and suits, as well as new-to-the-brand accessories and bags.

Iris and Ink AW13 collection on The Outnet DECOR 1Iris and Ink AW13 collection on The Outnet DECOR 2
Just a few of the fabulous, on-trend looks from The Outnet’s Iris & Ink AW13 collection, including a revamped bomber jacket (above top far left) and leather dress (above centre). Images: The Outnet

As part of the launch of the new collection, herworldPLUS had a chance to chat with The Outnet’s styling director Eve Thomas about the brand, the new collection, and her personal favourite pieces.

WHO ARE THE DESIGNERS BEHIND THE NEW IRIS & INK AW13 COLLECTION?
Iris & Ink is a creatively-led project. It is very collaborative and based on pieces we love, want – and items that are requested by our customers every day. The Creative team canvased the Online Styling team – who style up to 300 mannequin looks for the website each week – and spoke to The Outnet’s buying and editorial teams about some of the new season colors, cuts and fabric they were excited by. The result is Iris & Ink.

DO YOU INTEND FOR IRIS & INK TO GROW AND BECOME THE MAIN FOCUS FOR THE OUTNET?
Everyone knows The Outnet is the place to find the best previous-season designer collections and exclusives. Iris & Ink has been designed primarily to complement our edit of past-season collections.

WHAT CAN WE EXPECT TO SEE IN THE AW13 COLLECTION?
Textures such as shearling, lace and silk satin. Claret, cherry, midnight blue and dove gray. Traditional wardrobe staples such as the bomber jacket are re-worked with black vinyl detailing, two-piece suiting is given a feminine, contemporary twist, and relaxed, classic silhouettes are updated in leather and calf hair. The leather accessories include oversized clutches, envelope shoulder bags, bowling totes (pictured below), color block shoppers, cardholders and wallets – available in warm mink gray, burgundy and navy contrasted with icy-cool tones.

Iris and Ink AW13 collection on The Outnet DECOR BAGS

WHAT IS YOUR FAVOURITE PIECE FROM THE COLLECTION?
Iris & Ink is including leather accessories in its range for the first time this fall. The Chelsea bag (pictured above right) is particularly high up on my Wish List. The color block and croc-embossed panelling give it a tough edge, while the chain handle and envelope design evoke ladylike elegance.

To shop Iris & Ink Autumn Winter 2013, go to www.theoutnet.com/Iris_and_Ink. Prices for Iris & Ink AW13 collection range from US$125 (S$159) for a satin tee to US$1,823 (S$2,322) for a shearling coat. For more information about The Outnet, go to www.theoutnet.com; follow The Outnet on Facebook at www.facebook.com/theOutnet, on Twitter at @theoutnet, on Instagram at @theoutnet, on Pinterest at pinterest.com/theoutnet and on YouTube at www.youtube.com/theoutnet.

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