New to Singapore online retailer Asia Fashion Inc is organising it’s first pop-up shop from April 20-22, 2012, as part of its plans to promote its exclusive labels.

Asia Fashion Inc pop up shop DECOR

Some of these “new to Singapore” fashion labels include Indonesian evening wear label Benten, Korean cult jewellery brand H.R, Japanese cult accessories brand Ojaga and Thailand’s popular Jousse label.

There will be discounts of up to 50 percent off the new labels and the website’s existing ones like Singapore fashion and accessory brands Abyzz, AI by Ashley Isham, Depression, Desti Saint, Emblem, Ernest Seah, Lauren Jasmine, Nicholas, Pauline.Ning, Reckless Ericka’s Odds imprint, Triologie and Veira. 

Asia Fashion Inc also has a well-stocked range of Asian and international emerging fashion and accessory brands like YUMM & KATI and Purplow from Korea; Malaysian labels Benson Chen, Eclipse, GlamRockChic and Shinju Pearl; Clementine by Mimsy, Identité, IKYK and ISIS from Indonesia; Thai lables like DUSK till DAWN, Rouge Rouge and SANE OF MOLLY and American labels BonBonSew, Mandy Wu and That’s Mona.

While the offerings don’t include the brands’ entire ranges, there are enough interesting pieces available to make it worth your while to check it out. Buying regional and emerging labels is one way to stay ahead of the fashion pack, after all.

The concept behind the online retailer is to continue to add new labels regularly – you can even apply to sign up if you are an emerging designer yourself – with around five new labels being added every month.

Asia Fashion Inc offers free shipping worldwide and covers womenswear, menswear and accessories including shoes.

The Asia Fashion Inc Pop-Up Shop will be held at 225 Selegie Road from April 20-22, 2012. Go to for more information or follow the website on Facebook at and on Twitter at!/AsiaFashionInc.