Purchases made using mobile devices on Cyber Monday have increased by a massive 514 percent year-over-year, said online payment company PayPal.
Cyber Monday is an annual shopping day most popular in the US where many online retailers temporarily reduce the price of selected products.
“As of 11 a.m. PST, PayPal is already seeing a six-fold increase (514%) more mobile payment volume on Cyber Monday 2011 compared to the same time period on Cyber Monday 2010,” reported Claudia Lombana, PayPal Shopping Specialist in a November 28 announcement.
Consumers in the US are increasingly using their mobile device to shop, especially over the Thanksgiving holiday period where access to a PC might be more limited and more intrusive on family time.
According to IBM, mobile traffic rose to 14.3 percent on Black Friday, November 26, in 2011 from 5.6 percent in 2010 as consumers researched products and deals with their mobile devices.
Mobile sales surged to 9.8 percent during the holiday period, up from 3.2 percent in 2010.
The largest number of mobile shoppers used an Apple-made device to conduct their online searches and purchases. The iPhone and the iPad were the most popular devices (accounting for 5.4 percent and 4.8 percent of all mobile traffic respectively). Devices powered by Google’s Android platform accounted for 4.1 percent of all mobile traffic on Black Friday. — AFP RELAX