The Chocoolate x Doraemon collab is like no other cute comic character collaboration

Are you tired of one cat (or girl) hogging the collaboration spotlight? Move over Hello Kitty because Doraemon is in the house!


We don’t think you will have any problem convincing your man to wear Doraemon

The comic robot cat who hails from the future has jumped on the fashion collaboration craze too and boy are we glad he did! Doraemon joins forces with Hong Kong-based street wear label Chocoolate and before you think the result is some cutesy collaboration, we urge you take a good look at the somewhat different collection.


Cute + cool = Chocoolate x Doraemon

Cute and cool can co-exist. Monotonic printed tees, sweaters and hoodies form the Chocoolate x Doraemon collection 2014 and are actually a normcore enthusiast’s dream come true. Doraemon’s likeness appears on the black, white and grey pieces – check out the embossed snapback – and are actually dare we say, cool. These almost-nondescript looks fit in with the “I’m too cool to care that I’m wearing sweater with shower slides or sneakers” normcore attitude.


No hardcore Doraemon can resist these – at least we can’t!

Although we urge true fans of Doraemon to make a beeline for the black and white Doraemon plush toy and dorayaki coin bag because these accessories from the collab are seriously cute.

The Chocoolate x Doraemon collection 2014 retails from $19.90 to $99.90 and will be available at #02-11 i.t Bugis Junction and #01-18 i.t Orchardgateway #01-18 from the first week of November 2014.