Singapore Fashion Week 2013: AFF 2013 and Blueprint 2013

You could easily spend hours browsing the Blueprint Emporium, happening now at The Pit Building from May 18 to 19 — there’s over 200 brands to shop for.

To make your shopping experience easier (of course), we take you through to 10 of the fashion and accessory brands that you absolutely must not miss.

With his discerning eye for style, Zin Cattell, the fashion designer and founder of Menswear Menswear scouts out the designers to look out for at the Blueprint Emporium.

Axelle Oran of Honoré speaks to herworldPLUS at Blueprint 2013.

In the Part 1 to our video special, the Singapore-based designer speaks to the creative minds behind Vietnam-based French fashion label Honoré, Singapore brands Carrie K. Jewellery and Heads of State Millinery, Indonesian bag designer PU BU MÉ SU, Thai accessory label Mosstories and Hong Kong-based sustainable jeweller Niin.

Whether you’re looking for dresses with an inimitable French flair, statement jewellery or the new eco-conscious bags and hats to have, there’s a bit of something for everyone.

Watch our video here.

The Blueprint Tradeshow and Emporium is held at The Pit Building, Level 3 from May 16 to May 19, 2013. For more information, go to and