From The Straits Times    |

Shop for a super-cool friendship bracelet designed by Waris Loves You from Waris Ahluwalia ‒ actor and designer of CDFA-honoured fine jewellery line House of Waris ‒ at Aldo and you will not only get a great piece of jewellery but you will also be helping in the fight against AIDS.

One hundred percent of the price of the bracelets (pictured above) will go to Action For AIDS Singapore, a voluntary community based organisation and a registered charity. The organisation provides support and assistance to people living with HIV and AIDS in Singapore and also works to increase awareness, education and understanding of AIDS and HIV infection; to combat discrimination against those with HIV and AIDS and to encourage AIDS-related research activities in Singapore.

“We have been committed to the fight against AIDS as far back as 1985, when few were willing to take a stand,” says Aldo Bensadoun, founder and executive chairman of the Aldo Group. “It’s a cause very close to our heart and today, more than ever, we continue our commitment to raising awareness and funds to help protect and educate people around the world. This bracelet is an important symbol. It represents friendship and
solidarity. It’s an invitation to join together in the fight against AIDS.”

Aldo fights AIDS with new friendsfight campaign Waris Ahluwalia

“I always say my inspirations come from love and history,” says Waris Ahluwalia, actor, designer and CEO of Waris Loves You and House of Waris (pictured above). “With these bracelets, it’s about standing side by side with friends and loved ones for what’s right and noble, and transforming history together. The arrow symbolizes truth, justice and movement forward, it’s a powerful way to create change.”

The #friendsfight campaign unisex friendship bracelets are available in black, red, navy and mint and are adorned with an arrow charm in an antique gold finish; they cost $9 from Aldo stores, go to www.aldoshoes.com/singapore/store-locations to see the full list of stores in Singapore.

For more information about the Aldo Fights AIDS campaign, go to www.aldoshoes.com/afa. You can follow Aldo Singapore on Facebook at www.facebook.com/AldoSingapore. For more information about Waris Loves You and House of Waris, go to houseofwaris.com. You can follow House of Waris on Facebook at www.facebook.com/HOUSE-of-WARIS, on Twitter at @house_of_waris and on YouTube at www.youtube.com/HouseOfWaris. For more information about Action For AIDS Singapore, go to www.afa.org.sg.

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