The allure of cheap and fast often seems to beat that of long-lasting and more pricey when it comes to sartorial shopping choices for myself and the rest of the Millennial generation. Covetable Chanel bags remain a dream at the end of a runway, not within reach of the average Millennial starting out the career ladder climb.

Millennials Chanel bag

Image: Showbit

Sometimes it can seem like the only way to stay stylish is to dash and grab from cheaper, trend-following blogshops and high street brands that offer up garments for less eye-watering sums.

However, currently trending on Instagram is the hashtag #WhoMadeMyClothes? An anti-fast fashion movement spearheaded by the Fashion Revolution (#FashRev). The group of fashion designers, brands and celebs now involves over 70 countries and includes Livia Firth and Stella McCartney, both long time advocates for and designers of, sustainable fashion. The group was founded after the Rana Plaza factory disaster in April 2013, where thousands of employees were killed and injured due to construction malpractice.


Since then I’ve spotted my friends and tastemakers on Instagram taking selfies showcasing their favourite labels and tagging the brand to ask them #whomademyclothes? The idea is to inspire more awareness of the true cost of fashion. You can use the power of social media to find out who made your clothes and many of the brands will actually give you an instantaneous response.



#Repost @stellamccartney
Show your label and ask #whomademyclothes for Fashion Revolution Day! #FashRev @fash_rev

A photo posted by Fashion Revolution Day (@fash_rev) onApr 24, 2015 at 1:50am PDT


I love to see how ‘gramming can be used to support ethical fashion’s fast move to the forefront of style. An added bonus is that investing interest in understanding how our clothes were made can lead us to spending our money better; on better quality purchases that last longer and work harder in our busy lifestyles.

Here are our favourite picks of Singapore brands and other tips that will help you practice what the slow fashion movement preaches:

Vintage and thrift shopping can unveil some gorgeous finds and simultaneously supports inspiring initiatives, we love New2U founded by the Singapore Council of Women’s Organisations. All proceeds support their Star Shelter and other female-empowering projects.

Celine Burgundy Trapeze bag StyleTribute.jpgBurgundy Trapeze bag, Céline, sale price $2,195 on StyleTribute

Pre-loved designer goods are having a moment, but with the possibility of Céline or Dior at 90% off on shopping site the StyleTribute, the convenience and popularity of buying and selling new and seasons old designer shoes, bags and dresses has us harbouring a long-term addiction. 


Rent A Dress SG Singapore

L-R: Sheike Betrayed Maxi Dress, $80, Self Portrait Tonal Violette Dress $65 and Harmony Lace Dress &65, rental prices on Rent A Dress

If you’re fed up with spending hard-earned dollars on a beautiful dress only to wear it once, check out Rent A Dress. This platform allows all women to have their Cinderella moment for a fraction of the price. You can try out dress sizes of Diane Von Furstenberg and For Love and Lemons for a mere $20 before renting them for three nights at 10% of their retail price and returning them to be laundered and loved by the next lady, a sustainable and affordable idea.

Protesta Sheshops rose gold bangle.jpgProtesta NO2 Rose Gold bangle $82

Hong Kong label Protesta’s debut jewellery collection 4R stands for Recover, Recreate, Recycle and Respect. Their bangles are made from more than 75% recycled aluminum and come in rose gold, silver and matte black colourways. We love their clean versatility which transcends seasons and makes them time-proof pieces.  

Image: Passakorn Vejchayachai /

The key for looking a million dollars on a restricted budget is to take the time to seek out quality pieces that are built to last, their materials and workmanship will immediately make them look more expensive than cheap polyester.

It’s easy to spend on the wrong things out of a false sense of necessity. But stopping yourself from buying another disposable dress could eventually add up to that 2.55 handbag you’ve been lusting after forever.