WATCH THE CAMPAIGN VIDEO BELOW:
"Hahah a light threesome never hurt anyone ☺ ☺ ☺" reads the text message illustration that accompanies a suggestive image of three young people as part of Calvin Klein Jeans' latest ad campaign, unveiled Wednesday.
IMAGE: Calvin Klein Jeans, Fall 2015 shot by Mario Sorrenti
It's what happens when the fashion brand's famously controversial "My Calvins" campaign -- which shot Brooke Shields -- meets the Millennial generation's sexting and Tinder.
"Our past campaigns have been more image-driven and this one was about starting a conversation through provocation," said Melisa Goldie, Calvin Klein Inc’s chief marketing officer, to Women's Wear Daily.
The campaign intends to highlight the stark reality about the freedom of quasi-instantaneous online hookups, said Goldie. --AFP Relaxnews
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