Sexting inspired Calvin Klein Jeans campaign for the Tinder generation

WATCH HERE: Calvin Klein's new, explicit ad campaign features real life Tinder messages and sexts from around the globe


"Hahah a light threesome never hurt anyone ☺ ☺ ☺" reads the text message illustration that accompanies a suggestive image of three young people as part of Calvin Klein Jeans' latest ad campaign, unveiled Wednesday.

IMAGE: Calvin Klein Jeans, Fall 2015 shot by Mario Sorrenti

It's what happens when the fashion brand's famously controversial "My Calvins" campaign -- which shot Brooke Shields -- meets the Millennial generation's sexting and Tinder.

"Our past campaigns have been more image-driven and this one was about starting a conversation through provocation," said Melisa Goldie, Calvin Klein Inc’s chief marketing officer, to Women's Wear Daily.

The campaign intends to highlight the stark reality about the freedom of quasi-instantaneous online hookups, said Goldie. --AFP Relaxnews

Want more Tinder inspired romance? Read up on the 6 types of men you always find on the app and the new group dating app taking Asia by storm!