See the rise of fashion films at the Dressing the Screen exhibition
“Fan Club” (2012) by Ruth Hogben and Katie Grand for Louis Vuitton

In 2012, women filmmakers made up just eight per cent of the directors who had worked on the top 250 films of that year, but when it comes to films specifically about fashion, women actually form the majority, says director and curator Kathryn Ferguson; a fact that she celebrates at the Dressing the Screen exhibition.

To be held at The Institute Of Contemporary Arts in Singapore from September 28 to October 16, 2013, the exhibition will showcase over 20 fashion films made in the last 75 years.

Presented by the British Council, a special section at this exhibition has been dedicated to up-and-coming British female filmmakers like Amanda Boyle. Boyle shot the Mulberry short film “Skirt”, featuring Game of Thrones actress Natalia Tena (she plays the wildling Osha in the series).

“Fashion film is a genre that is breaking the mould with female practitioners dominating,” says Kathryn Ferguson, in a recent email interview with herworldPLUS. “So this section is a celebration of some of the leading lights in the genre, while showing how female directors choose to represent the female form in new ways that are beginning to challenge how we experience fashion itself.

Happening in conjunction with Digital Fashion Week Singapore, the exhibition will also feature short films by leading British fashion photographers-filmmakers like Nick Knight, Ruth Hogben, as well as the works of fashion designers Vivienne Westwood and Henry Holland.

See the rise of fashion films at the Dressing the Screen exhibition
“Sweet” (2013) by Nick Knight

The exhibition will act as a prelude of what’s to come in Digital Fashion Week too, thanks to the growing online prominence of fashion films. In fact, Ferguson thinks that fashion film has become “a new form of fashion communication”.

“The online hunger from moving image is insatiable,” says Ferguson. “Through a fashion film, designers can showcase their work to the world to a global audience.”

While many may think that fashion films can’t be as “narrative-driven like other short films”, Ferguson disagrees.

“Many people believe the genre to be a new concept that came into fruition in the late noughties, when in fact experiments with moving image and fashion have been taking place since the 1930’s,” explains the director. “Now, the garments are in the supporting role rather than the lead in many fashion films.”

First held in Beijing back in October 2012, the Dressing the Screen exhibition will tour internationally after its Singapore stop.

So make a visit to this exhibition soon while it’s still here, for a taste of what’s to come in the future of fashion and film.

Dressing The Screen: The Rise Of Fashion Film
Date and Time: September 28 to October 16, 2013, from 10am to 1.30pm and 2.30pm to 6pm on Tuesdays to Sundays; the exhibition is closed on Mondays and public holidays
Venue: The Institute Of Contemporary Arts, 1 McNally Street, #B1-03, Singapore 187940, Tel: 6496 5134. Admission is free.

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