We’re no stranger to the iconic cartoon character, Hello Kitty. She’s cute, she’s cheery and she’s definitely well-liked by many.

To celebrate Hello Kitty’s 45th birthday (Sanrio introduced the cartoon character in 1974), Lesportsac releases a capsule collection that features Hello Kitty merchandise.

So you may wonder: “What is Hello Kitty’s relationship with Lesportsac?”

Both Hello Kitty and Lesportsac commemorate their 45th anniversary this year (coincidentally, Lesportsac was founded by Melvin and Sandy Schifter in 1974). Hence, it was natural for the two distinct labels to come together to release a capsule collection for Fall 2019.

Expect to see the American label’s classic cosmetic case fashioned in adorable Hello Kitty prints and hues of red, yellow, pink and cerulean blue, as well as new and exclusive silhouettes for the collaboration, like its candy, coin and camera pouches.

Only available at the Lesportsac store in Takashimaya Level 1 from Aug 13 to Aug 28, prices for this collection start from $55 to $105.

Below, we give you a sneak peek of the items that will be available in store.


Photos: Lesportsac