The “How We Do” singer hit the annual watch mecca that is Baselworld and performed an exclusive set at the Calvin Klein watch and jewelry launch event.
With her signature bright red lips, the Kosovan-born British-raised bright young thing Rita Ora hit the stage in Basel for a storming invitation-only performance at the city’s famous Baselworld watch expo.
Branded all the way, Rita wore a Calvin Klein Collection outfit, as well as necklace, ring and earrings from the CK ‘undulate’ range, and the new Calvin Klein dress watch.
The star-packed event also saw the launch of the brand’s 2013 watch and jewelry collection, designed by Ulrich Grimm, who oversees all the shoes and accessories for the American label.
Among the treats were the CK dress watch (worn by Rita and designed as the brand’s most a luxurious timepiece), a redesigned ‘CK classic watch’, and the new unisex ‘CK eager’. Jewelry included two pendant necklaces and rings, and delicate earrings all in sleek, rounded shapes.
This isn’t the Rita’s first brush with the brand. The 22-year-old also featured in a 2011 advert fronted by supermodel Lara Stone for the CK One line of fragrances, jeans and underwear.
The party also welcomed bloggers Bryan Boy (pictured above), Lily Kwong and Hanneli Mustaparta, who contributes to the brand’s tumblr.