New Spring Summer 2012 campaign shots from Emporio Armani underwear and Armani Jeans have been unveiled, and once again, R&B superstar Rihanna keeps it racy with her hot bod and come-hither sensual poses.

The singer models Armani’s latest range of lacy lingerie and denim in a series of black-and-white shots, similar to what she did in the brand’s Autumn Winter campaign. However, here she has ditched the blonde hairdo for a brunette, girl-from-Barbados feminine look.

The advertising campaign featuring Rihanna was shot in Dublin by Mert Alas and Marcus Piggot, and will be distributed worldwide.