Pop superstar Rihanna is the new face – and body – of Armani Jeans and Emporio Armani underwear’s Autumn Winter advertising campaign.

Known for her sexually provocative image, it comes as no surprise that Rihanna decided to bare some skin for a black-and-white short film produced in conjunction with the campaign. After all, her predeccesor was also another femme fatale, actress Megan Fox.

Shot by Johan Renck, the man responsible for Madonna’s Hung Up music video, the opening scene zooms in on Rihanna’s taut bod with her racy song Skin playing in the background. It then segues into a seemingly Mafia-esque exchange of a bag between two men.

A blonde Rihanna, seated in a vintage car, then takes the bag and begins to change into the contents of the bag – Armani Jeans and a leather jacket.

In Rihanna’s hands, however, a change of clothes takes on a whole new level of sensuality. What’s next for this singer from Barbados? Hollywood? We wouldn’t be surprised.