Renzo Rosso is planning to build a multi-brand fashion conglomerate with “fresh vision” in Italy.
Yesterday it was announced the fashion mogul who founded Diesel had bought a majority stake in Marni through his holding company Only the Brave.
The entrepreneur has big hopes for his latest venture.
“My intention is to create a beautiful holding with a fresh vision – farsighted, contemporary and recognisable,” the 57-year-old told Vogue.co.uk. “It’s my big dream, to create a modern group that is an alternative to the existing ones. We are beginning to become one such group, and we are working on consolidating it.”
Renzo has reason to be optimistic as his previous projects have all gone well.
Only the Brave is already the holding group for an impressive amount of labels, including iconic names such as Maison Martin Margiela and Viktor & Rolf.
The Diesel group is also part of the holding, as well as manufacturing company Staff International, which produces and distributes collections for Just Cavalli and Vivienne Westwood Red Label, among others.
The businessman believes the key is to let the brands maintain their independence.
“Margiela has remained in Paris and Viktor & Rolf in Amsterdam,” he told WWD. “There must be no overlap or tainting of the brands. We must not make the same mistakes as others have in the past.” – COVER MEDIA
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