Rebecca Taylor to open LA flagshipRebecca Taylor is hosting a creative charity event to celebrate the opening of her first West Coast of America flagship store.

The New Zealand born fashion designer, who is now based in New York City, is officially opening her new store in Los Angeles on Thursday.

Located on the famous Robertson Boulevard, where many celebrities are known to shop, Rebecca has enlisted the help of superstars in the area to promote her boutique.

Selena Gomez, Jessica Alba, Kristen Bell and Rashida Jones were amongst the A-list clients who were asked by Rebecca to create unique tote bags.

Each of the stars came up with their own designs on a canvas tote bag that reads “RT Hearts LA”.

Rashida took the task of designing her Rebecca Taylor tote seriously. Her bronze and snakeskin bag was detailed with care.

“I wanted to keep the bag simple so that it’s easy to wear, but I also wanted it to be consistent with Rebecca’s aesthetic, so I added small patched details and rope trim to give it that RT touch,” the actress told

The tote bags will go up for auction at Rebecca’s store launch party on December 7. The charity auction will remain open for a week and bidding begins at $100.

Proceeds from bag sales will go to Dress for Success Worldwide West, an organisation that provides low-income women with career training and professional suits for interviews.©COVER MEDIA