Photo: Instagram / @packmackjackets


It rains as much in Denmark as it does here. But unlike the Danes, we haven’t mastered the art of looking good while getting wet. Two Danish specialists, Packmack and Rains, show us how it’s done. Hint: Treat rain gear like street/sports/utilitarian wear.



Photo: Instagram / @packmackjackets


Who is behind it: Husband-and-wife team Tim Larcombe and Trine Rosenjaer, who started the brand in Copenhagen in 2015.

Cool factor: The couple’s combined past experience includes stints at Levi’s, Nike, Converse and Dockers.

USP: Sporty-meets-smart-casual unisex jackets in waterproof (duh!), lightweight, breathable and durable nylon designed for humid rainy days (the kind we have). Each has waterproof zips, sealed seams, reflective logos (for night showers or sky-darkening rainstorms), elasticated draw cords and a built-in pocket to pack the jacket into. All styles use the same fabric to minimise waste. And aside from Denmark, Packmack is also cool in Japan – Rosenkjaer and Larcombe say their jackets are a big hit with the streetwear crowd there.

From: Kapok

Prices: From $145



Photo: Instagram / @rainsjournal


Founded: In 2012, and headquartered in Aarhus, central Denmark. It started as an initiative to reinterpret the traditional rubber raincoat, but has evolved into a fully fledged, fashion-forward rainwear brand.

Cool factor: Rains also frequently collaborates with other labels, stores and artists like Opening Ceremony, Super, and Vans (and used to work with Paris’ now-defunct Colette) for limited-edition rainwear capsule collections.


Photo: Instagram / @carodaur


USP: Outerwear, bags and accessories that combine the brand’s signature clean lines and waterproof functionality. 

Where: A limited range at Outside, Orchard Gateway.

Prices: $50-$172


This story was first published in the October 2018 issue of Her World.