Prada offers unique menswear FW13.jpgPrada presented its latest menswear line in a specially designed house yesterday.

The label was one of many to show at the Milan men’s shows and decided to offer something a little different.

Creative director Miuccia Prada arranged for a house to be built, with guests walking through various rooms as they arrived. To add to the homely feel, telephones and irons were littered around, with the look of the set distinctly ‘60s inspired. Furniture company Knoll helped create the house, which seemed to be part museum and part gallery.

“A still life of an imaginary wardrobe,” Miuccia told “The imaginary set of the home, for the clothes.”

The clothes were stylish but also wearable, with models sporting trousers which skimmed the ankles, teamed with bright knitwear and shirts. Jackets were either hip length or to the knee and came in easy shades of brown and grey.

For those who are a little more daring, there was a red leather jacket, or maroon trousers teamed with built-up shoes. The designer explained she focussed on fabrics this time around.

“Fashion is basically about what you want to wear. It is not some strange thing,” she said. “The blouson [jacket] has a high border in knit for example. The knit was out of fashion but now the knit is again in fashion.”

Missoni went ahead with its menswear presentation too, despite the disappearance of Vittorio Missoni, son of the couple who founded the label in the ‘50s.

The collection was inspired by America, with fringing a key look and the label giving a nod to its heritage courtesy of some detailed knitwear. Designer, and sister of Vittorio, Angela Missoni was backstage but didn’t come out for a bow when the presentation was over.

Vittorio has been missing since the plane he was travelling on disappeared. There has been speculation he might have been kidnapped, with his family adamant he is still alive.

Fellow designer Donatella Versace – whose brother Gianni was murdered in 1997 – offered some words of sympathy over the weekend.

“No one better than me can understand the pain and anguish that they are experiencing,” she said. – COVER MEDIA