IMAGE: AFP RELAXNEWS
Adidas has paired up with superstar designer and musician Pharrell Williams for the first-ever Adidas Originals x Pharrell Williams collection, set to launch this summer.
Some of the new designs will incorporate Bionic Yarn, a product of the Vortex Project, Williams’s environmental textiles initiative with Parley for the Oceans, which recycles plastic ocean debris into useable fabrics. It is the first time Adidas has partnered with a designer who owns a textile company.
“I am truly thrilled to work with Pharrell,” said Dirk Schoenberger, Global Creative Director of Adidas Sport Style Division, of the long-term partnership.
“He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests.
“He is the perfect fit for the multi-faceted company that is adidas.”
Meanwhile, the Oscar-nominated, Grammy Award-winning Williams seemed equally pleased by the news.
“From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life,” he said. “Their pieces are timeless.
“This is an exciting partnership for both me and for Bionic Yarn.”
This is by no means the first high-profile collaboration for the famously multi-talented musician, who is currently working on a unisex fragrance for Comme des Garçons as well as creating a line of limited edition t-shirts with Uniqlo due out next month.
The musician’s Bionic Yarn fabric is about to be used in an upcoming collaborative fashion range with G-Star, set to hit stores on August 15.
Previous Adidas Originals collaborations have included Jeremy Scott, Nigo, and recently, British high street fashion brand Topshop. – AFP RELAXNEWS